TASKI Ultimaxx
TASKI (via Mulberry Marketing Communications)
TASKI's new ultimate floor cleaning machine which can clean all types of floors for all types of customers.
The Brief
Create content showcasing the ULTIMAXX floor scrubber's capabilities across multiple use cases and locations. TASKI needed to demonstrate their flagship product's versatility with 8 x 60-second "Solutions to Customer Pain Points" films.
The Approach
Collaborated with the creative team from Mulberry Marketing Communications to develop the concept. Hired a freelance gimbal operator as first camera operator. Created detailed pre-production documentation including video breakdowns, a product feature matrix, comprehensive shot lists, and location schedules with wardrobe specs.
The Execution
Directed and produced 8 x 60-second films, each addressing a specific customer pain point and the corresponding ULTIMAXX technology. Shot across multiple locations with a small crew.
The Result
The 2022 TASKI ULTIMAXX launch achieved strong, professional outreach across YouTube, live webinar content (which we also organised), and supporting social posts, consistently driving viewers to the Ultimaxx product experience. High-quality 60-second benefit films showcased the machine's 10,000-permutation modularity and "Ultimate Intelligence, Maximum Performance" positioning, helping establish Ultimaxx as TASKI's flagship innovation story.
Stills
