TASKI AERO — The Silent Revolution
TASKI (via Mulberry Marketing Communications)
Six films across three sectors, translated into five languages — 30 films total. TASKI needed footage of their new product line in locations where their customers would relate to it.
The Brief
Introduce the TASKI AERO vacuum range to new hospitality markets across G7 countries, positioning the product as "The Silent Revolution" — enabling daytime cleaning without disrupting operations.
The Approach
Developed three sector narratives (Hospitality, Offices, Long Term Care) around three campaign themes: The Silent Revolution, Campaign for Cleaner Air, and The Eco Warrior. Worked with Mulberry Marketing Communications' Creative Director on logistics and creative direction.
The Execution
Shot six films across three sectors over three days, each translated into five languages — 30 films in total. Shot on BMPCC4K with Canon lenses with a crew of five. Coordinated a separate stills photographer for the same shoot.
The Result
The client loved the resulting videos. They were impressed with the quality of the outcome and the successful translation of the content into five languages.
Stills
