Is Your Brand Visible to AI?

ChatGPT, Perplexity, and Google AI Overviews are changing how customers discover services.

If AI engines aren't citing your business, you're invisible to the next generation of search.

GEO/AEO ensures you're found, recommended, and trusted by AI.

What is GEO/AEO?

Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the practice of optimising your digital presence so that AI-powered search engines understand, cite, and recommend your business when synthesising answers to user queries. GEO focuses on generative AI platforms like ChatGPT and Google AI Overviews, while AEO targets any engine that delivers direct answers — including voice assistants, featured snippets, and conversational search.

Unlike traditional search engines that return a list of links, AI engines like ChatGPT, Perplexity, and Google AI Overviews generate direct answers by analysing and synthesising information from across the web. They don't just rank pages — they decide which sources are authoritative enough to cite.

Traditional SEO focuses on keywords and backlinks. GEO/AEO focuses on structured knowledge, entity recognition, and authority signals that AI models use to determine trustworthiness. Your content must be comprehensible not just to humans, but to language models interpreting meaning and context.

Why GEO/AEO Matters for Your Business

AI Search is Growing

Millions of users now turn to ChatGPT, Perplexity, and AI Overviews before traditional search. AI-generated answers are becoming the default discovery method for services, products, and expertise.

First-Mover Advantage

AI models develop patterns based on early signals. Businesses optimized for AI citation today build authority that compounds over time. Early adopters gain preferential treatment in future queries.

Complements Existing SEO

GEO/AEO doesn't replace traditional SEO — it extends it. While SEO gets you ranked in search results, GEO/AEO gets you cited in AI-generated answers. Both are essential for comprehensive visibility.

Measurable Impact

AI citation tracking reveals which queries mention your brand, how you're described, and which competitors are cited alongside you. This data informs strategic positioning and content optimization.

How GEO/AEO Works

Audit

Analyze your current AI visibility across multiple platforms. Test queries your potential clients would ask and see if AI engines cite you, your competitors, or neither. Identify gaps and opportunities.

Strategy

Define the key queries where AI citation would drive business value. Map your expertise to the questions your target audience asks. Prioritize platforms (ChatGPT, Perplexity, Google AI) based on where your audience searches.

Optimize

Structure content for AI comprehension using entity markup, clear authority signals, and citation-friendly formatting. This includes schema.org markup, knowledge graph optimization, authoritative content patterns, and structured data that AI models prioritize.

Monitor

Track AI citations and recommendations across platforms over time. Measure how often you're cited, in what context, and alongside which competitors. Refine strategy based on what AI models respond to.

Who Benefits from GEO/AEO

Professional Services

Law firms, accountants, consultants, and advisors benefit when AI engines cite them as experts. Clients researching complex services increasingly ask AI for recommendations before visiting websites.

Creative Agencies & Production Companies

Agencies and production houses gain visibility when AI answers "who can help with [type of project]" queries. GEO/AEO positions you as the recommended choice for specific creative capabilities.

SaaS & Technology Companies

Software and tech companies benefit from AI citations when users compare solutions or seek recommendations. Being cited in AI-generated buyer guides and comparison answers drives qualified leads.

Local Businesses

Local businesses gain advantage when AI-powered local search recommends them for "best [service] near me" queries. AI engines are becoming location-aware, creating new opportunities for local visibility.

Case Studies

Case studies coming soon. GEO/AEO is an emerging field and we are actively building a portfolio of results.

Ready to Be Found by AI?

The shift to AI-powered search is happening now. Early adoption means building authority before your competitors. Let's ensure your business is visible, cited, and recommended by the AI engines shaping how customers discover services.

Get in Touch