Company Overview
Rensair design and make premium air purifiers. The technology they use is a mixture of HEPA filters and a special passage way that pushes air through a UV lit barrel.
Brief - In Short
Introduce the Canary as the brand idea
The canary is a symbol of peace and safety.
State our belief
At Rensair we believe everyone has the right to clean air.
Why should you believe we are expert
We initially developed our machines to the standards required at Danish hospitals and have continued our obsession with excellence ever since.
Learn what you need to know
You can learn about all the key issues in our guide, ‘Let’s talk Indoor Air Quality’.
The Rensair advantage
We know our machines are better – we are experts and our machines have been verified by medical establishments and government bodies.
Script + Actions
Based on the brief above, I worked with the Copy Writers to come up with a script. I then wrote actions against the script so the client would know what would be happening on screen. This was created and approved before the storyboard was created.
Storyboard
After the script + Actions were approved, we created a storyboard which acted as the shot list.
Actions for Canary
As we were working with animals, we were required to be super specific at which actions needed to be completed by the bird. This list was written out so no surprises/assumptions/misinterpretations would be made by the client on the day.
Schedule
It wasn’t a super complicated schedule as we were based all in one location and had only a handful of different setups, but best to have a plan written out to make sure we don’t go over the working hours of the day.
Equipment
Equipment list written out for crew organisation and client expectations.
Studio Location and Setup
As to cover all bases, I drew out a plan so the crew knew what to setup.
Wardrobe
Moving Image
One of several edits created. This one was put on the website homepage so was cut down to <40s. We also created a 15s and a 60s.
Still Images
BTS
