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Introduction to the project

This project was one that was lead by the Creative Director of Mulberry MC. I worked closely with the CD to sort out logistics of the campaign photoshoot (which I unfortunately couldn’t attend) but did organise and shoot the sector imagery which is composed of stills and moving image. All of the campaign story and theme was created by the CD and accounts team, I’ve put some highlights here to give a back story to the project.

Objective - Make TASKI Famous...

  • Broaden awareness of the TASKI AERO range

  • Increase market share by reaching new audiences

  • Target ‘Hospitality’ audience in G7 countries (Netherlands, France, UK, Germany, Switzerland,Italy & Spain)

Thematic Imagery - The Silent Revolution

A series of images that will encompass three sectors, in addition to the core campaign imagery.

  • The silent revolution for Hospitality

  • The silent revolution for Offices

  • The silent revolution for Healthcare

The Story - The Silent Revolution

Welcome to a new era of ulta-low noise level, super-efficient cleaning. Thanks to the TASKI AERO patented whisper technology quieter, more discreet, daytime cleaning will become the norm. While the ergonomic, low profile design creates a new standard as one of the most efficient, easy-to-use vacuum cleaners in the professional market.
 
Cleaners of the world unite… labour shortages and greater mobility are making unsociable working hours less attractive. The TASKI AERO range unites the employers economic needs with the social benefits staff have been crying out for. And, thanks to our state-of-the-art air filtration system, it provides a better working environment for everyone.
 
Isn’t it time your business joined the silent revolution?

Messaging - The Silent Revolution

THE SILENT REVOLUTION…

The campaign theme and lead message

CAMPAIGN FOR CLEANER AIR…

The filtration story, now you can achieve 5-Star air quality

THE ECO WARRIOR…

The ECO story, outperforming EU legislative guidelines

Product Features

Indoor Air Quality

HEPA filters mean the exhaust air from the vacuum isn’t dirty

More Sustainable

Reduction in energy used versus industry standard

Daytime Cleaning

Considerable reduction in decibels when in use versus industry standard vacuum cleaners

Mock-ups

Campaign Imagery

To be used for launching the campaign in publications and online out reach

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Sector Imagery - Still & Moving Image

To be used on social media, websites and brochures