TASKI ULTIMAXX

Introduction

TASKI, the leader in floor cleaning machines, released their flagship floor scrubber in 2022. Our task was to create a range of content to showcase the endless possibilities the product can be used in. TASKI produce the “Ultimate Cleaning Machines”, and aptly named their flagship product the ULTIMAXX.

My role in this project was as a director, producer, second camera op and editor. The copy writer at Mulberry created the scripts and I employed a freelancer to come in as a gimbal operator/first camera op. This was because it was easier for me to liaise with the client who was on the shoot. The following is a simplified breakdown of the pre-production deck I had produced with the final result at the end.

Objectives

To spread awareness even more and make sure users understand the new ULTIMAXX technology and what makes it so unique
To get the audience to engage with TASKI
To increase interest in the product and sales

Execution and Breakdowns

Through internal discussions, we came up with the idea of “Solutions to Customer Paint Points”. A series of 8 x 60s films illustrating customer paint points and the technologies of ULTIMAXX that can sort them out.

As there was a large amount of films covering many different pain points, technologies and sectors, we detailed out what will be in each film. Images of the breakdown below.

Product Setup

The next stage was being a bit more detailed with what product features would be shown for each video. Below is a table of product features against sectors.